“It seems that sexual appetite causes a greater urgency to consume anything rewarding,” the authors suggest. Thus, the activation of sexual desire appears to spill over into other brain systems involved in reward-seeking behaviors, even the cognitive desire for money. "After they touched a bra, men are more likely to be content with a smaller immediate monetary reward,” writes Bram Van den Bergh, one of the study’s authors. “Prior exposure to sexy stimuli may influence the choice between chocolate cake or fruit for dessert.”
Sexy stimuli is my new favorite phrase. Also, hey, chocolate: not just for chicks on the rag anymore. But don't worry, there's a fix:
"In fact, doing a task designed to inspire financial satisfaction reduced the bikini-inspired impatience, just as feeling full reduces food cravings. Men may want to be aware of bikinis’ effects on their bank accounts and waistlines."
Since they are currently only aware of their effects on their dicks? Also, can someone please point me at a task designed to inspire financial satisfaction? Sounds awesome.
No comments:
Post a Comment