Now that's using your noggin (that god gave you, just as it is!)

I have no idea who Joshua Fruhlinger is, but I like his writing style:

"If you're in charge of getting new worshippers to come and check out your church, you have several options: Tell sinners they're all going to hell, promise them salvation, hope for positive word-of-mouth, or offer $15 iTunes Music Store gift certificates. If you chose the last option, you would be David Hughes, Church By The Glades' pastor."

http://www.switched.com/2007/08/20/church-lures-worshippers-with-free-itunes-songs/

"Some may call the idea progressive while others may call it a sad state of religious affairs."

I'd call it both, really.